What is Direct Mail?
The Internet has brought about colossal changes in the field of marketing. The low cost of delivering messages via banner ads and email seemed to spell the doom of direct mail. It was not meant to be. The fleeting images on a screen, although inexpensive, are still no match for the power of paper in a customer's hand. In fact, last year was the best year ever for direct mail, capping over a decade of double-digit growth. And NOTHING beats direct mail for its ability to accurately measure effectiveness.
Well designed direct mail asks for a specific, easy to measure, response. That's why direct mail has been steadily increasing for years. Experienced mailers constantly test different lists, offers, and designs to maximize the return on investment, or ROI. And direct mail is just that… an investment in growing your business or organization.
Last year, over $45 Billion (that's a pretty big number) was spent on direct mail by advertisers, yielding over $528 billion in sales. Now that's a really big number! It also proves - Direct Mail Works! Virtually no other advertising medium can demonstrate that kind of proven effectiveness.
Why Should I Use Direct Mail?
As stated above, direct mail is a lot more effective than most any other type of marketing. With a high impact postcard or mail piece, you have a tangible piece that goes directly to your desired potential client. You can choose who sees your ads and create marketing campaigns targeting one certain demographic. You can use direct mailings to:
* Generate Leads
* Promote Special Offers
* Follow Up with New Customers
* Announce Sales or Events
* Increase Name or Brand Recognition
* Much more...
